Unlock the Potential of Branded Links: Transform Your Online Branding with Yohn.io
In today's highly competitive digital landscape, it's crucial to make your brand stand out and become recognizable by your target audience. Focus on every brand touch point that you have, including branded links in your social media posts, print media, SMS marketing, etc.
In this blog post, we will discuss the power of branded links and how they can transform your online business. We will also take a closer look at Yohn.io, a branded URL shortener, and how it can help you create and manage branded links for your business.
What is a branded link?
A branded link is a custom, shortened URL that incorporates a company's name or brand identity. It not only makes the link more memorable but also promotes trust and credibility, as it is associated with a specific brand. For example, instead of using a generic URL shortener like "xyz.ly/1AbC2d," a company could create a branded link like "yourbrand.io/promo."
Key benefits of branded links
There are several advantages to using branded links over generic, unbranded ones. Some of the key benefits include:
a. Building brand awareness and recognition
By incorporating your brand name into your links, you create a consistent brand experience and increase brand exposure. Every time someone clicks or shares your link, they are reminded of your brand, which helps build recognition and trust.
b. Promoting specific pieces of content
Branded links allow you to create custom, memorable URLs for specific campaigns, promotions, or content pieces. This makes it easier for your audience to find and share your content, ultimately increasing its reach and impact.
Here’s how BMW uses custom short links to promote branded toys and accessories for kids. b.mw/kids is a trustworthy and user-friendly short link that is easy to share and memorize.
c. Encouraging users to share custom-branded links
Users are more likely to share branded links, as they appear more trustworthy and professional. This can lead to increased click-through rates and overall engagement with your content.
d. Flexibility for swapping promotions
Branded links can be easily updated to redirect to new content or promotions, allowing you to keep your marketing campaigns fresh and relevant without having to create new links.
A note on generic unbranded links
While unbranded links may be a quick and easy solution, they lack the advantages that branded links offer. Unbranded links may appear spammy, untrustworthy, or generic, which can hurt your brand's image and decrease click-through rates.
Step-by-step guide to creating a branded link with Yohn.io
Yohn.io is a custom URL shortener that allows you to create branded short URLs using your own domain. To create a branded link with Yohn.io, follow these simple steps:
a. Sign up for a Yohn.io account.
b. Connect your custom domain.
c. Configure your domain settings.
d. Create your branded short URL. Note that you can easily customize not only the domain but also the URL path, such as in "yourbrand.io/promo" or "yourbrand.io/sale"
Examples of branded links
Some successful companies using branded links include:
- Tesla: "ts.la/gotesla"
- Coca-Cola: "cokeurl.com/summer"
- Nike: "swoo.sh/snkrs"
Nike getting more creative with swoo.sh short link domain instead of trying to incorporate “Nike” into their branded links
Create branded links with Yohn.io
Yohn.io offers an array of features to help you maximize the potential of your branded links. These include:
- Full control over your short URLs, with the ability to update them anytime.
- Sharing files using branded links.
- Analyzing click data to track and optimize your marketing efforts.
- Creating QR codes, vCards, and more.
Additionally, Yohn.io is AWS-based, which guarantees high redirect speeds, unbeatable uptime, and low running costs.
Harness the power of branded links to transform your online business and elevate your brand's presence in the digital world. Yohn.io is an excellent tool to help you create and manage branded links, providing you with full control, valuable insights, and the ability to easily update and share your content.